Before you hire a company to create your logo, you should understand what a custom logo is. A custom logo is a logo design that is created specifically for you and your business. This means that they have never created a logo for another company. The business owner’s input is included in custom logos. This means you get to tell the company what you want to see or any ideas you have for your logo design. Normally, the logo design company will sit down with you and discuss your custom logo design. They will take notes on what you want to see, any ideas you have, and information about your business.